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I served as a Social Media Manager & Digital Strategist for Capital Hero, a marketing and branding agency helping businesses grow through strong online presence. I led Meta Ads campaign execution, content strategy, and social brand development to drive engagement and customer acquisition. My work included creating data-driven marketing strategies, optimizing paid ad performance, developing content calendars, and designing brand-aligned visuals for multiple client categories. I also monitored analytics, refined targeting, and ensured marketing efforts translated into measurable business growth.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
To improve campaign efficiency and ROI, I implemented A/B testing, automated audience retargeting, and optimized ad creatives based on performance data. I developed structured workflows for brand consistency across platforms and introduced tracking frameworks to measure conversions and engagement more accurately. By aligning messaging with each client’s goals, I ensured stronger customer reach, higher interaction rates, and improved brand recognition.
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
We primarily manage Meta platforms (Facebook & Instagram), and can also support TikTok, LinkedIn, and YouTube depending on your business needs.
We track key metrics like engagement, reach, CTR, conversions, cost-per-result, and ROI — all shared through detailed performance reports.
Yes — we handle everything from content strategy and copywriting to design and post scheduling to ensure brand consistency.
Absolutely. We build tailored strategies that increase visibility, attract targeted customers, and drive measurable business growth through optimized ad campaigns.
Manage Social Media
Content Optimization
Josefin H. Smith
2 January,2023
4 Years
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